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District 8 Representative Beto O'Rourke



A Look Back at the Downtown of My Youth

by District 8 Rep. Beto O’Rourke

As a young boy, Downtown was always an adventure. It was a distant place, even though I lived little more than a mile away from the center of it.

It had long-since stopped being the place that the adults in my life, my parents and their friends, would go on any kind of regular basis—with some exceptions. My dad worked in the County Courthouse starting in the late 1970s through the mid-1980s. I would get to go into work with him from time to time, the drive Downtown interesting and a little wild, a combination of the bumpy humpy streets and the way he drove. Every now and then my mom would take me with her to the Popular to shop for clothes. I also have some good memories of the Christmas town in San Jacinto Plaza.

As I got older I started to experience Downtown more on my own, mainly through after-school visits to Saint Patrick’s for the CCD classes my mom had put me in and the reading group at the Main Public Library that my dad had put me in. I lived close enough to walk to and from these expressions of my parents’ best intentions, and on my way there or back, I could wander around and explore.

Later on, I sought out adventures with friends, sneaking on to—and having security remove us from—the roofs of the tallest buildings we could find. We’d also walk Downtown to buy gear from the Army supply shop, switchblade combs, guitars and harmonicas from the pawn shops, frozen scorpions from the Saddleblanket Company, then find ourselves hanging out in the plaza to check out the hustle and bustle—because there was no hustle and bustle in any other part of town. As I entered high school, every now and then I’d walk over to Juárez with friends who wanted to grow up faster than you could almost anywhere else.

I went away to school and when I would come back for summer break, Downtown was the place we’d go to buy cowboy hats, jeans and clothes by the pound. Ironic t-shirts, vintage 1970s thrift-wear, Border fashion that I thought might impress my friends in New York.

When I moved back to El Paso, I saw Downtown with new eyes. In New York City, I had lived for seven years in a Downtown that worked. And as I walked through the desolate after-hours canyon of Downtown El Paso, I thought of all of the raw potential of these beautiful empty or half-empty buildings – the Plaza Hotel, the Cortez, the Bassett Tower, the Mills. I got an apartment on Stanton overlooking Downtown, and as we built up our little company, the first place we moved it to, after outgrowing my apartment, was the corner of Stanton and Texas. Downtown still held excitement and adventure, and that’s where I wanted to be.

I also joined a book group comprised of people who’d returned to El Paso and, like me, were convinced that it was the greatest, most interesting place in the world. We read books about the history of El Paso, about the wars and empires (religious, national and narcotic) in which El Paso has played a central role, about other cities and how we compared to them. Many of our conversations turned to Downtown, about its potential and what we could do to help move it along. In the short run, it never got further than talk and dreaming. In the long run, however, many of us have never stopped thinking about it, talking about it and, each in our own way, doing something about it. Some from that original group are proponents of the Downtown plan, some are critical of it, and others are waiting to see what part they can play.

But we probably all agree that we’re fortunate that the city’s focus is once again on Downtown, and the fact that it has dominated conversations, editorials, discussion groups and countless public forums shows that we are getting back to our roots as a city and that, for most of El Paso, Downtown is transforming from a place of memories and unrealized potential to a place of action and consequence.
Mayor John F. Cook



Holidays Offer Valuable Time to Give Thanks and Give Back

by Mayor John F. Cook

The holiday season is now upon us in full force, and what better time to reflect back on all of the positive things we each have in our lives. All of my life I have been driven by the philosophy that you have an unsaid but understood duty to serve and care for your fellow man – whether it be the reassuring look you offer someone, the ear that you lend or the kind gesture you show. I have come to find that this is a philosophy that I see in and share with the El Paso community.

I am proud that I have been able to use this as guidance in various areas throughout my lifetime, now more recently as mayor of this great city. As part of my administration, my wife, First Lady Tram Cook, spearheaded an effort that began in summer of 2005 to feed the homeless and less fortunate in our community. It is a wonderful feeling to see that thousands of individuals can be helped with a hot meal as part of this new endeavor.

In November of this year, the initiative’s largest "feed the homeless" dinner took place Downtown at the Judson F. Williams Convention Center. The Annual Thanksgiving Luncheon saw its second year in 2006 with the mission of offering a Thanksgiving dinner to those individuals and families in need within the community. A call for assistance was issued and answered ten-fold. With all of the donations and manpower that were offered to help in this effort, more than 4,000 less fortunate El Pasoans were able to have Thanksgiving dinner this year. The hours upon hours put into this, the fact that volunteers had to be turned away due to overwhelming response – all of this combined speaks volumes about the spirit and concern this community maintains for its fellow neighbors. I thank all of you for your contribution.

And we continue to see this spirit and concern during the mad dash toward the Christmas and New Year’s holidays. We as a community have numerous opportunities to foster that spirit. Take a walk in San Jacinto Plaza and listen to the 12 Days of Christmas Concert Series, or see the beautifully decorated 50-foot live Christmas tree with its accompaniment of festive holiday decorations. Visit the El Paso Zoo and experience the Holiday Lights and Old World Market, or even visit City Hall and pick-up a name from the Gift-Giving Tree on the first floor and take that step to make someone else’s holiday season a fuller and happier one.

And why stop once this holiday season has ended and all of the pretty lights come down? Let this season be the springboard we use to launch into the new year, with our sights set on doing what we can to continue helping and serving our fellow man.
REDCo President Bob Cook





The Value of a Thriving Downtown

by REDCo President Bob Cook


Having been involved in the economic development of communities for almost 25 years, I can say with confidence that the Downtown of any community will be important to the recruitment of business and industry to that community. While a company REDCo recruits to the area may or may not locate Downtown, company decision-makers are almost always interested in assessing the state of Downtown. Here’s why:

1.) The vibrancy of Downtown is typically a strong indicator of the vibrancy of the entire community,
and companies typically want to create jobs and invest in communities with a healthy core.

2.) Downtowns are image drivers. Along with a community’s airport, Downtowns typically leave the most lasting impression with business executives. If a Downtown is clean, safe and alive with activity, that image will translate to the rest of the community in the minds of important decision-makers.

3.) Downtown makes a statement about the community’s values. Across America, Downtowns have ebbed and flowed with activity over the past several decades. In our community, the quality of Downtown has added significance as it serves as perhaps the most vital corridor that links El Paso to its most significant and important partner, Ciudad Juárez. While this argument may sound strongly symbolic, Mexico proves its worth to us each year by adding more than $1 billion to our retail economy. In the process of doing something that has strong potential to be economically powerful, we may just also make a powerful statement to national policy makers who want to erect walls between our two countries.

While REDCO does not adopt positions on matters of public policy like Downtown redevelopment plans, we do have an active interest in the outcome of the set of initiatives currently under debate. Downtown El Paso is a wonderful place with one of the best collections of architecture to be found anywhere in the United States. Mobility to and from our Downtown is arguably better than any other of America’s 50 largest cities. Few other downtowns in North America serve as a gateway to another country. With a national spotlight currently focused on our community as a result of BRAC, Future Combat Systems, immigration reform and more, today may be the best opportunity we have ever had to showcase our community’s resolve and strategic vision by transforming a good downtown into a great downtown.


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